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Underwriting Information

It doesn't matter who you are trying to reach with your advertising campaign, 88.3 The Saint will help you. A variety of shows that target multiple demographics coupled with the second strongest FM radio signal in New York's Capital Region (35,000 watts) and an estimated 50,000 weekly listeners we have the power to reach the people that your current advertising campaign is missing. The All New WVCR.COM is also a great way to promote your business; over 10,000 hits monthly can't be wrong! Scroll down the page to see all of the different opportunities that 88.3 The Saint offers. Want to Hear Your Business on the Radio? 88.3 The Saint is THE place to promote your business for two main reasons: We have up to 50,000 of your potential customers listening to our station and underwriting 88.3 The Saint is significantly less expensive than other media outlets!

Thank you to our sponsors!  Click to learn more about them.

88.3 The Saint's Listening Area

88.3 The Saint can be heard more than 60 miles in all directions from Albany, NY. This makes 88.3 The Saint perfect if you are trying to reach out to tourists in Lake George, skiers in the Berkshires, and of course the people of the tri-city area. 88.3 The Saint can also be heard world-wide. The "Listen Live" link in the upper right corner of this page allows anyone with an internet connection to listen to 88.3 The Saint 24/7 from anywhere in the world!!

    For more information on underwriting opportunities contact 
 Darrin Kibbey
(518) - 782 - 6751 or

Why Underwrite WVCR?

Underwriting WVCR is a great way to get your message out to thousands of your potential customers everyday. It is a cost-effective way to increase traffic into your business.

  • WVCR is not your typical radio station, it is a 35,000 watt radio station that reaches thousands of your potential customers everyday

  • WVCR can be heard 60 miles in any direction ( from Lake George to The Catskill's and Amsterdam to Lee, MA ) 

  • WVCR is owned by Siena College and operated by its students providing them with actual experience working in the field of broadcasting

  • And if that isn't enough, underwriting WVCR is a fraction of the cost of our competitors

        For more information on underwriting opportunities contact 
Darrin Kibbey
(518) - 782 - 6751 or

What Is Underwriting?

Underwriting is the Federal Communication Commission’s (FCC) way for nonprofit radio stations to raise money. Underwriting is not to be confused with advertising.  Noncommercial radio stations are not allowed to air advertisements.  The main difference between underwriting and advertising is the content that is permitted.  Underwriting is an acknowledgement of a donation, and is not allowed under FCC Regulations to make certain statements. For more information about these FCC Regulations please contact the WVCR General Manager - Darrin Scott Kibbey at (518) - 782 - 6751 or . WVCR follows these regulations without exception and must approve of all Underwriting Announcements before they are aired.



Frequency: 88.3 FM




Power:   35,000 watts in stereo


Programming:  WVCR-FM 88.3 “The Saint” plays soft & classic rock and pop hits of the 60's,70’s, 80’s 90’s & Today by the most popular artists in music:


(The Beatles, Rolling Stones, Dave Matthews Band, Police, U2, Aerosmith, Bruce Springsteen, Journey, Tears For Fears, Elton John, Olivia-Newton John, Bryan Adams, Cyndi Lauper, Led Zeppelin, Electric Light Orchestra, Genesis, Guns ‘N Roses, Kenny Rogers, John Mellencamp, Bee Gees, KC & The Sunshine Band, Steve Miller Band, Pat Benatar, Alanis Morrisette, Goo Goo Dolls, Matchbox 20, Hootie & The Blowfish, Sheryl Crow, Tom Petty, Maroon 5, Keith Urban, Coldplay, The Eagles, Michael Bublé & much, much, much MORE!!!)


Coupling popular music with the most advanced broadcasting equipment places WVCR at the pinnacle of the broadcasting field, and has made it a powerful force in the Capital Region.


Demographics:  WVCR’s expansive playlist makes it a popular choice for people of all ages.  WVCR’s most dominant listener base comes from the 25-54 year old demographic.  A majority of our listeners live throughout the Capital Region and outlying areas. Additionally, consider over 17,000 former Siena Students still call the Capital Region Home... and listen regulary to WVCR-FM 88.3 "The SAINT"

A Brief Description of Underwriting Opportunities

           Weekly / Monthly / Yearly Underwriting Packages Available to fit Your Needs

  • Siena Women's Basketball - Join Siena's play-by-play man, Chris Watson for in-depth pre and post-game analysis and interviews. WVCR airs all of the Siena Women's Basketball games live as they happen; a great opportunity to get your message out to thousands of basketball fans in the Capital Region. 

  • Saint Sundays

  • Power & Praise and The Voices of Catholic Radio - Start your Sunday Morning off right with the best in Gospel Music. This show plays the latest and greatest in Gospel Music from 6am to 9am and it helps you start your week off with the inspiration and positive outlook to carry you through the rest of the week. 

  • Polka Spotlight - This very popular show features everything from your classic polka favorites to the new chart topping polka hits. Join Dennis and Gerry Rymanowski every Sunday morning from 9am through Noon for the WVCR Polka Spotlight.

  • Proud to be Irish - Join Mary and Mareena McGirr every Sunday from Noon to 3pm as they bring you the very best in Irish music from traditional groups right through to Celtic Rock. They feature Irish comedy, up to the minute news from Ireland, and of course your favorite Irish Ballads. 

  • The Shuffle w/ Izzy -  Join Izzy every Sunday from 3pm to 6pm for a unique Mix of 80's & 90's to keep you on your feet.

  • The Siena Alumni Connection - Tune-in every Friday at 4:30pm as our show updates all of Siena's alumni on the current happenings at the college as well as interviews of Siena Alumni to see what they are doing now. The Siena Alumni Connection is re-broadcast each from Saturday 10:30a-11:00am.

  • De Selecciones - Sunday nights from 5:00pm - 8:00pm, Mike Berroa helps you "kick it up a notch" with the very best in Spanish and Latin Music, complete with all of your favorite artists, call-in requests and all the energy that makes the music sizzle.

Put Your Business on WVCR.COM

Every week, thousands of people click on to WVCR.COM to get the latest information on local events, news and weather, and of course your favorite music!! WVCR.COM is the perfect location to promote your business. Whether you choose a small ad on the side of WVCR.COM's many pages or the large banner ad that you see at the top of the page, WVCR.COM will get the word out about your business at a cost that is truly affordable.

              To place your business on WVCR.COM, contact 
Darrin Kibbey
(518) - 782 - 6751 or

WVCR is all about community!